Guide To Being Wallet Wise

NAMAD and Ally have teamed up to advance financial literacy with the creation of a toolkit available for NAMAD members. The Guide to Being Wallet Wise provides free and easy-to-use resources that can help dealers promote financial education with their customers and employees.

Sign up for the Guide to Being Wallet Wise to choose between a variety of free, financial literacy resources. Learn more about each of the toolkit components below.

  • “10 Tips for Financing or Leasing a Vehicle” – A brochure to share with customers who are going through the vehicle financing process. For in-dealership distribution. Free, printed copies will be delivered directly to registered dealers. Click here to view a sample.

  • Equal Credit Opportunity Act (ECOA) Training – A 30-minute online training session for dealer principals and dealership employees. Provided via Ally’s Performance Development Center.

  • Social Media – Download tips and social media content examples to start the conversation about financial education with your followers. You can also sign up for the Connect4Content program, sponsored by Ally, which provides selected social media content on a variety of topics, including financial education, to help you further engage with consumers.

  • Host a Consumer Education Session in Your Dealership - Learn about hosting an in-person Ally Wallet Wise financial literacy session at your dealership.

Ready to join us in advancing financial literacy to consumers? Click here to register

Questions about any of the Guide to Being Wallet Wise components? Download this one-page summary sheet or contact us at

Ally and Wallet Wise are registered service marks of Ally Financial. 

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