NAMAD/IHS Markit Diversity Volume Leadership Awards is the only fact based award in the industry focused on ethnic minority, millennial and women purchases of new cars and trucks. 

The NAMAD/IHS Markit Awards will be presented annually to Automobile Manufacturers and brands that have the highest new vehicle registrations by ethnic minorities.  The registration data is/will be obtained using IHS Markit and its Automotive Systems.  The model year will be based on the Model Year Personal New Vehicle Registrations.  “The initial goal of the Diversity Volume Leadership Awards was to create awareness within the U.S auto industry of the top vehicle purchased by ethnic consumers, women and ethnic millennials, said Marc Bland, vice president of diversity and inclusion, IHS Markit.  “We’re honored to recognize these top models and their respective manufacturers in support of their efforts to reach the growing diverse consumer groups.